EXPERTISE › 01/06
01AREA OF EXPERTISE / 06
Customer value development
Identify what each customer brings and could bring, then steer offers and teams towards that potential.
Discuss this area
01Not all your customers have the same value, nor the same expectations. Without a fine, segmented reading of your portfolio, sales effort is scattered and your best customers end up under-served.
Precisely identify what each customer segment brings and could bring to the company, in order to steer your offers and teams towards the most profitable sources of growth.
03 — METHOD
The three phases of a REC project.
PrepareAdvisory & REC strategy set-upUnderstand your business, audit the existing situation and create tailor-made assessment approaches, perfectly suited to your industry.Understand your business, audit the existing situation and create tailor-made assessment approaches.
ActivateFieldworkDeploy our field programmes (on site, by phone or online) to reflect precisely what really happens in front of your customers.Deploy our field programmes to reflect what really happens in front of your customers.
AnalyseResults & analysisMeasure the gaps using neutral, reliable data, and deliver strategic dashboards to guide your decision-making.Measure the gaps and deliver strategic dashboards.
01Customer value segmentation matrix
02Targeted account plans and sales action plans
03Performance indicators (LTV, Customer Lifetime Value)
01Improve the customer journey
02Identify and win back your dissatisfied prospects and customers
03Strengthen the effectiveness of customer knowledge
04Earn and capitalise on your customers' satisfaction
05Retain and engage your customers over time
06 — CASE STUDY · BANKING NETWORKHarmonising the quality of welcome across 40 branchesQuarterly mystery visits, shared assessment grid, branch-level reporting and action plan.Read the case study →
